The European Union has decided to react and fight against the dangers of tobacco.
But rather than hold a lackluster campaign, and conventional hearing, she decided to leave it to the general public.

It’s not easy to talk about tobacco without becoming preachy and boring. On a sensitive issue related to health, it is necessary to walk on eggshells and do not miss the message. So, if you want to communicate  with the general public, ask it the question directly.

Do you know what the 40 000 community members Eyeka do to quit smoking? Photos and videos! Good idea, right? And this new competition will give them total freedom to imagine all sorts of situations burlesques or trash on what smoking can make us do or not do. Prevention, cessation, passive smoking, everything must go but not too seriously.

All we need is … Help!

This operation is linked to the whole of European Union with a code name: Need your help! A site has been created for the occasion but Eyeka will be the only platform for the relay to its community of creative consumers. This is the first time a single operation can be found on the website of English and Spanish Eyeka. Besides the fact that this enlargement of the competition will lead to even more  photo and video contents, this will also highlight the perceptions of consumers in different countries. Does a Londoner have the same relationship with a cigarette than people from Barcelona or Bordeaux

This is what we will find in 45 days, closing date of the competition. Pending a little break … but then smoke free!