By Yannick Kryk, 29 May 2009
Pages jaunes just launched a site for participatory communication, articulates around its new baseline “Pages Jaunes, ça vous réussit” while making sure to reach the 15/25 years old.
The site intend Internet to make users stars, via a video clip, a press review and a fan site .
Please love me
The website, onmadore.com, offers an interface really flashy. The spirit is pretty well respected and immersion rather good. You’re asked to send a photo and you’re transformed into a star of a video clip (chanting your name). All elements are present, the MSN avatar, the press release, the fans, the possibility of brodcasting of video on social networks, download your song as a ringtone , and even the banner ads for the Internet. Read more »
By Yannick Kryk, 28 May 2009
The 3rd session of Audi Talents Awards is currently taking place. Discretly? Not sure. The opportunity for us tofeed back on the event of sponsorship, which hosts this year a new category, the short film.
ATA, the 3rd
Editions 2007 and 2008 were, according to Audi, a great success. Based on both corporate and discovery of new talent, it allowed the German mark to create link between participatory marketing and sponsorship. Take some music, add some lights, sprinkle with fun and creativity et voilà, a spicy show. Read more »
By Benjamin Suchar, 27 May 2009
Ever dreamed about becoming an actor in your favourite TV series? Now it’s possible!
Welcome to the participative movie era!
Do you want to be the next Jack Bauer or Michael Scofield? Would you love to show the world your talent as a film director? YourSeries takes the film industry to the next level by creating Movie Generated Contents.
Ryan den Rooijen, Executive producer of YourSeries says : “YourSeries is a new media concept: It would look exactly the same as a television series like Prison Break or 24, but besides the studio footage the majority of the material will be provided by unaffiliated filmmakers from around the world.” Read more »
By Benjamin Suchar, 26 May 2009
Rogers Estate Coffees engage consumers through Twitter
The coffee brand has launched a “call for answers” enabling consumers to win free flavoured coffee by answering a coffee-related question. Read more »
By Raphael Ramirez, 19 May 2009
The Linux Foundation had launched last January, a video contest on the theme “We’re Linux.
The Linux Foundation had launched last January, a video contest on the theme “We’re Linux.
The objective was to create viral clips of less than one minute to promote the spirit of the open source operating system. Read more »
By Alexandre Olmedo, 19 May 2009
Following the extremely successful HP Video Tips competition, HP and Intel has launched a microsite to introduce the second phase of its consumer engagement campaign.
The Eyeka-developed microsite provides a platform to viralise the outstanding and highly creative videos generated during the worldwide contest. The videos will be seeded to the microsite where the public can view and vote for their favorite tips. Read more »
By Yannick Kryk, 13 May 2009
It’s over, frogs have arrived safely. We would like to thank all participants who have braved the cold and ridicule to give us a whole bunch of hilarious videos. Good but where were all these frogmen going?
Summing up …
Strange things happen on the net, and it is not our frogmen who will say otherwise. Read more »
By Yannick Kryk, 13 May 2009
At this time, groups like to give the floor to the public (see the article on Indochine, March 21). But usually it is to make a clip, a disc sleeve, etc.. Here it’s the music of the group Passion Pit that fans can remix their sauce.
The group Passion Pit Boston has launched a worldwide original remix contest using as muscial interface a widget developed by the French startup MXP4 . Read more »
By Yannick Kryk, 13 May 2009
The title may be misleading, we are not talking here about the latest novel by Dan Brown, but of a video contest orchestrated by beer brand, Stella Artois.
Choose your path!
The competition takes place through the website TriggerStreet.com, community platform for scenarios and short films. To participate you will need to visit the dedicated website, Stella Artois Triggerstreet.com, register and choose your theme. Indeed, Stella offers to speak on perfection or sacrifice, without further constraints. Read more »
By Benjamin Suchar, 13 May 2009
Life’ S for sharing - Share 1
What’s the best way to engage consumers when a brand changes its slogan? Make the slogan live!
T-mobile understood it well with its new slogan: Life’ s for sharing.
A campaign in several steps… Read more »
