Rogers Estate Coffees engage consumers through Twitter
By Benjamin Suchar, the 26 May 2009
Rogers Estate Coffees engage consumers through Twitter
The coffee brand has launched a “call for answers” enabling consumers to win free flavoured coffee by answering a coffee-related question. A question is being posted on the twitter page @RogersCoffees each day for 1 month.
The first question was: What percentage of caffeine must be removed for a coffee to be called ‘decaf’?
The first five people to answer the question correctly on Twitter will win a Cafe Flavors Pack.
This is a very god way to drive Coffee enthusiasts to Roger Estate Coffees new website as most of the answers can be found on the Rogers Estate Coffees website.
But with only 308 followers on twitter, the campaign isn’t very active yet. Let’s see how it evolves!
