Crowdsourcing: an anti-crisis strategy!
By Yannick Kryk, the 13 May 2009
“As marketers come under pressure to do more with less, a number of brands are turning to crowdsourcing to help boost marketing effectiveness. This might just be the strategy to lead your brand out of recession”
This is the introduction of Paul Marsden, Director of Clickadvisor in his article published in Magazine Contagious, 18th Issue . This magazine defines itself as a resource for the community of marketing professionals interested in non-traditional media and emerging technologies
Everything is there! In a few pages, the basic principles are clearly exposed. You can read the article in its entirety on the website of the magazine: Crowdsourcing.
Photo: Walkers Crisps / DO U.S. A FLAVOR
