But for what strange reason are frogmen from all over France currently migrating? Since DDB Toulouse launched this call fro entries on Eyeka, videos, each more surreal than the other, are constantly being posted on the site.

You have to see it to believe it: frogwomen, frogmen, but also baby tadpoles who have only one idea in mind: to reach a totally unknown destination : Fan-to-go.com
When we go on this, obviously there is still nothing. Doubts plane. So … there is a huge mystery around the launch of this site, perfectly orchestrated by the agency DDB Nouveau Monde in Toulouse. Everything is there to make this launch a success. First, a concept as new as strange: the migration of frogmen. Then, the stimulation of a community (Eyeka) in pre-buzz to obtain content before the start of communication. Already more than 110 videos on the home page and the contest is not yet over. It suffices  to say that this is already a success. It’s all about DDB to use these videos to start the buzz for the launch of this enigmatic site.

In all cases, the so-called migratory amphibians are really inventive to compete with daring and creativity for the delight of pedestrians. Some videos are totally surreal with frogmen on horseback or riding bicycles … The reactions of pedestrians are already indicative of the power of this kind of device which has followers in the 4 corners of France. It is not known if the frogmen will complete their migration, but we will be on the opening of the site, that’s for sure!

Here are a funny video that shows the involvement of Internet users in this kind of call for entries :