April, the 8th, Gilles Babinet occurred at the conference dedicated to “the end of the Socio-Professional Groups, and the advent of real marketing.”What a program!”

Antoine Pabst, CEO France and Managing Director Europe, of Nurun was accompanied by Sophie Poncin, Executive Director Orange Advertising NetworkFrance , Roger Coste, Director General of advertising Canal + Régie, Georges Edouard Dias, Senior Vice President E-Business of L ‘Oréal and Gilles Babinet, Chairman and founder of Eyeka.

Everyone was (almost) agreed on this point: Internet is little by little taking place of all media, including TV, even if this channel is still dominant. And it may be changing soon. Georges Edouard Dias, Senior Vice President E-Business of L’Oréal, put it forward in the introduction of his presentation, with latest figures showing the time spent by the general public on the different media according to their age. The figures speak for themselves and the changeover is now on the portion of 40 years when it was on 30 years in 2007. In just two years, the Internet has gained one generation! This means that in 4 years the web will be the preferred channel of the whole population.

So how brands can communicate over this medium? INeedless to try to reproduce the same pattern as that of TV spots, web also means application interactions. The viewer is more passive. Now he is the first communicator of the mark. This is what Gilles Babinet exposed in his speech and during the interview by Jerome Bouteiller Neteco:

Source de la vidéo : Mobinaute