Pages jaunes just launched a site for participatory communication, articulates around its new baseline “Pages Jaunes, ça vous réussit” while making sure to reach the 15/25 years old.

The site intend Internet to make users  stars, via a video clip, a press review and a fan site .

Please love me
The website, onmadore.com, offers an interface really flashy. The spirit is pretty well respected and immersion rather good. You’re asked to send a photo and you’re transformed into a  star of a video clip (chanting your name). All elements are present, the MSN avatar, the press release, the fans, the possibility of brodcasting of video on social networks, download your song as a ringtone , and even the banner ads for the Internet.

The approach
We won’t be more Catholic than the pope, the campaign is rather successful. The process goes far enough and whether the communication is sufficient, success should be fairly simple. However it is, as always, possible to improve things.

First, if the site onmadore.com has a link leading to pagesjaunes.fr, there is no reciprocal. The brand discretly wanting to associate its  image to the site events, the question of attribution arises.

Moreover, the approach of the campaign remains in the wake of the site, one  should have been pushing the process to the extreme.  Why, for instance,instead of  offering rewards assigned by lot, not having asked the Internet users, once success story started to go more in depth, aiming to produce a maximum of fans. It would have been possible to ask “stars” to create a fan page on social networks, fake interviews, fake paparazzi’s shots …

In any case the approach is quite satisfactory and to give you an idea of the record, here is the video which is going to permit me to reach the highest steps of  glory ….