A bed is made for sleeping … Well no! According to Flex, a bed is the best place in the world but not only for rest. To take breakfast, to send emails, to treat her migraines, to make  love of course but also and especially for giving life!

You want evidence? Well, the Flex brand gives you the figures. Data and slices of life from the consumers of the brand:
- 156 449 emails are sent from a bed by Flex;
- 491 000 tales have been told on a bed by Flex;
- 170 000 newspapers are read in a bed by Flex;
- 125 000 people take their breakfast in bed …   by Flex!
- Etc,

And how many babies are born in a Flex bed?
The mark hits hard with his TV ad spot. It chose a theme that no manufacturer of bedding would have dared to do before, the birth!
Yet the figures due to the mark says 90% of births in the world are at home (see article in the Figaro on this). A practice that we have  long forgotten in western even if 30% of mothers surveyed would like to give birth at home. Even if a maternity hospital, with all the necessary equipment, all the professionals on hand, remains the most wise and most secure place to give birth, it still lacks the warmth of home and the emotional weight that represents the marital bed.
And yes a bed can be used to give life! Flex therefore filmed the birth of a Spanish mother in her intimacy to bear the slogan: Your bed. The most important place in the world!
Result: we are witnessing something that can not be more true of a family and its relationship to his bed. A strong message, full of emotion that can leave no one icy. I let you judge for yourself … but after this spot, you will remember this brand!