We made impossible possible!
By Alexandre Olmedo, the 13 May 2009
Goal: Extend current “It’s Possible” marketing campaign to Coke’s creative consumers
Concept: Engage consumers in video/animation generation and utilize consumer-generated video as Coke Zero’s next TVC
Eyeka’s Answer: A 2-month call for entries to gather videos and animations around the tagline: “It’s Possible”
Results: Despite the geographical restriction, a total of 67 outstanding and highly creative videos were received from the Singapore community. The winning video will be rewarded SG$10,000 and will be used as Coke Zero’s next TVC!
