You’re a morning person? The ringtone of your alarm clock makes you want to throw it through the window? What about getting up very gently, with the sunup?  And whenever the time you want it? It’s possible with Philips and the dawn simulator. And that’s creative consumers of Eyeka which show you the images.

The eYeka’s authors have therefore rack their brain to stage a single product. For the original alarm clock, they have also shown a surprising impulse of creativity. Whether unusual, funny, crazy, dreamlike, the videos are of a quality once again amazing! And yet they had only from 14 to 31 May to submit their creations. With such a short time, the number of videos might be unimportant.  (See contest) Well no! 72 videos have perfectly fitted to the original brief imposed by the brand. Read more »

TV broadcast might be a dream but a video broadcasted in 4000 hotels, all over the world … it’s the little extra that makes all the difference…And this extra, it’s  Best Western hotels that offer quality services while respecting local identities.  It was therefore necessary to offset a campaign based on humor in pictures or videos.

Authenticity, warmth, closeness, originality, quality of service and hospitality … You might think that I speak about Eyeka but it is also true for the hotel chain Best Western. And there are all the assets that consumers should illustrate for this call for entries, online from May 20 to July 5. For this operation there will be several winners who will then be aired on the web but also in the hotels of the chain with an endowment combination of 9000 euros Read more »

Richard Branson  always had one move ahead. One can’t deny that the charismatic founder of Virgin quite understood the codes of brand managing . Innovation is a catchword. This time, it’s a participatory device that is set on, allowing creative users to develop their best ideas.

First time in first class
First ste of the operation is the site PitchTV.  Internet users are asked to post avideo explaining their concept. Once a month, a selection of the best videos will be done and submitted to the votes of the public. Afterward the five winning videos will be broadcasted monthly in first class, to entrepreneurs, which, if interested, will be able to contact the young creative. Read more »

Empire, the British magazine specialised in cinema is celebrating its 20 years of existence.  And for the occasion he urged his readers to a little game, on films of course.

Founded in July 1989, the magazine has always maintained an editorial policy close to its readers. Far from serious magazines , he always preferred the irreverence  to elitism.

We also can recognize that it reserve a strong place to its  subscribers, since it encourages people to respond in the magazine when they are in disagreement with certain choices, serious or not.

Read more »

The buzz is on!  With a few clicks, posts and tweets the teaser of Clara Morgane is travelling around the web. Blogs, TV, Radio , everybody is talking about it and commenting on this campaign

Yes, you have well understood, the fall of this video is not at all what you could imagine. Because Clara Morgane said: No! And when it’s no … it’s No! A video to promoting the actions of CFCV, the Feminist Collective against Rape.

Here is the full video: Read more »

A video of Clara Morgane  is available since this morning on eYeka. You can now view the teaser  and later the entire video will be available  for free on another site.

You’ve watched the beginning? Guess what’s going to happen? Read more »