TV broadcast might be a dream but a video broadcasted in 4000 hotels, all over the world … it’s the little extra that makes all the difference…And this extra, it’s  Best Western hotels that offer quality services while respecting local identities.  It was therefore necessary to offset a campaign based on humor in pictures or videos.

Authenticity, warmth, closeness, originality, quality of service and hospitality … You might think that I speak about Eyeka but it is also true for the hotel chain Best Western. And there are all the assets that consumers should illustrate for this call for entries, online from May 20 to July 5. For this operation there will be several winners who will then be aired on the web but also in the hotels of the chain with an endowment combination of 9000 euros

- 1st video Prize : 5000 Euros
- 2nd video prize: 2000 Euros
- 3rd prize video: 500 Euros
- 1st prize photo: 1000 Euros
- 2nd prize photo: 500 Euros
As Eyeka creatives are often photographers and videographers, they can accumulate their participation in photo and video. First  interest for the brand is a video with a great viral potential obviously to bear the symbols of the brand and to show all of its assets.