You’re a morning person? The ringtone of your alarm clock makes you want to throw it through the window? What about getting up very gently, with the sunup?  And whenever the time you want it? It’s possible with Philips and the dawn simulator. And that’s creative consumers of Eyeka which show you the images.

The eYeka’s authors have therefore rack their brain to stage a single product. For the original alarm clock, they have also shown a surprising impulse of creativity. Whether unusual, funny, crazy, dreamlike, the videos are of a quality once again amazing! And yet they had only from 14 to 31 May to submit their creations. With such a short time, the number of videos might be unimportant.  (See contest) Well no! 72 videos have perfectly fitted to the original brief imposed by the brand. A great success for a call for entries so quick  and focused on a single product. But luck has nothing to do in there. The eYeka community was perfectly stimulated and framed to respond in time with high quality content.

I let you judge for yourself with this small selection of clips totally different yet equally relevant.

There is only one huge problem for Philips … it will be hard to choose the winner!