Richard Branson  always had one move ahead. One can’t deny that the charismatic founder of Virgin quite understood the codes of brand managing . Innovation is a catchword. This time, it’s a participatory device that is set on, allowing creative users to develop their best ideas.

First time in first class
First ste of the operation is the site PitchTV.  Internet users are asked to post avideo explaining their concept. Once a month, a selection of the best videos will be done and submitted to the votes of the public. Afterward the five winning videos will be broadcasted monthly in first class, to entrepreneurs, which, if interested, will be able to contact the young creative.

However, the site set warnings, you really must want to present your idea and take the necessary precautions to prevent theft.

The idea seems to make his way since, in line since early 2009, it has already attracted users and the 2nd batch of winning videos has been communicated. Here are a few:

With a second look, a question arises : are videos all posted or does Sir Richard Branson keep some up his sleeve? Indeed, he’s got a right of first sight  on posted contents and therefore, an exclusivity on  novelty. Soon the first success story participatory, why not?