Idea Bounty is a new platform developed by Quirk eMarketing , a marketing agency based in London, Cape Town and Johannesburg and it’s about to buzz.

After BMW, Levi Strauss and Redbull, WWF is now currently using the platform to hire “1000s of creatives” and regenerate their marketing materials by sourcing new outputs directly in consumer’s minds. A reward from 1000 to 5000 $- call it “Bounty”- is offered for the Idea that best fits with the brief. Contributions are textual only and can be either new mottos, paragraphs (eg website presentation) or sketches… Read more »

A 15 year old intern’s report has been published by Morgan Stanley and has generated six times more responses than the team’s usual research! Teens see adverts on websites as “extremely annoying and pointless” the report says, but “most teenagers enjoy and support viral marketing”.

Morgan Stanley’s European media analysts asked Matthew Robson, an intern from a London school, to describe his friends’ media habits.

His report, that dismissed traditional web advertising and described Twitter as pointless, proved to be “one of the clearest and most thought-provoking insights we have seen – so we published it”, said Edward Hill-Wood, executive director of Morgan Stanley’s European media team.
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