GAP is launching a new online marketing campaign and asks facebook fans to do their own Gap ad!

GAP launched a new website BornToFit.com that is actually a dedicated Facebook page. People have the opportunity to make a Gap ad and get styling tips. The hole idea is to share your style with the Gap community in order to receive and give some advices and get ideas from other members. Gap has also launched an Iphone App : StyleMixer, a social shopping app that enables users to mix and match clothes and unlocks special denim discounts when users are near a Gap store.

Gap is thus celebrating its 40 years birthday with an exclusive internet campaign, encouraging consumers to share and promote the brand!

Ivy Ross, Gap’s executive VP of marketing, said, “Our Born to Fit digital campaign enables customers to get as close as possible to the jeans without actually touching or feeling them. Then, once they’ve had a chance to try the jeans on in-store, we encourage them to come back to our Born to Fit community to share their opinions, style tips or even create their own ‘Born to’ expression.