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The ice cream fans certainly know Ben & Jerry’s, known for its variety of tastes. This time the brand offers more creative gourmands to create their own recipe ….

Holy cow, what a brand!!!
Founded in 1978 by two friends, Bennett Cohen and Jerry Greenfield, the brand has always tried to distinguish itself by its non conformism. From its launch in Vermont (a state where the climate is comparable to the one found in Minsk and Stockholm) to the names of its products (Fossil Fuel, …), we feel the difference. Read more »

Sometimes consumers own truly a brand… But not in the best way. Smarties is currently experiencing  a particpatory device that may be damaging for his image : children smoking  Smarties!

It was known that sweets could cause tooth decays, but now it may also be added on packages of certain sweets “Smoking kills”! Indeed, kids, teens and addicted to sugary sweets are shown on video broadcasters (youtube,…) describing their experience of smoking Smarties or giving tips to do so. Read more »

Audrey Bazanella, journalist at Fashion Daily News, has published a relevant survey on participatory marketing in fashion universe… Given to the many examples, one might be tempted to say that this market is far more advanced than any others on the establishment of collaborative displays.

Here are some extracts from the article:

When the customer becomes a creative
To nourish the relationship between them to their customers, brands are increasingly tend to sollicit them for creation. Episodically and in a limited area.  But the initiatives are proliferating and the degree of involvement raises the temperature. Read more »