By Elie Levasseur, 22 July 2009
Idea Bounty is a new platform developed by Quirk eMarketing , a marketing agency based in London, Cape Town and Johannesburg and it’s about to buzz.
After BMW, Levi Strauss and Redbull, WWF is now currently using the platform to hire “1000s of creatives” and regenerate their marketing materials by sourcing new outputs directly in consumer’s minds. A reward from 1000 to 5000 $- call it “Bounty”- is offered for the Idea that best fits with the brief. Contributions are textual only and can be either new mottos, paragraphs (eg website presentation) or sketches… Read more »
By Yannick Kryk, 3 June 2009
The buzz is on! With a few clicks, posts and tweets the teaser of Clara Morgane is travelling around the web. Blogs, TV, Radio , everybody is talking about it and commenting on this campaign
Yes, you have well understood, the fall of this video is not at all what you could imagine. Because Clara Morgane said: No! And when it’s no … it’s No! A video to promoting the actions of CFCV, the Feminist Collective against Rape.
Here is the full video: Read more »
By Benjamin Suchar, 27 May 2009
Ever dreamed about becoming an actor in your favourite TV series? Now it’s possible!
Welcome to the participative movie era!
Do you want to be the next Jack Bauer or Michael Scofield? Would you love to show the world your talent as a film director? YourSeries takes the film industry to the next level by creating Movie Generated Contents.
Ryan den Rooijen, Executive producer of YourSeries says : “YourSeries is a new media concept: It would look exactly the same as a television series like Prison Break or 24, but besides the studio footage the majority of the material will be provided by unaffiliated filmmakers from around the world.” Read more »
By Raphael Ramirez, 19 May 2009
The Linux Foundation had launched last January, a video contest on the theme “We’re Linux.
The Linux Foundation had launched last January, a video contest on the theme “We’re Linux.
The objective was to create viral clips of less than one minute to promote the spirit of the open source operating system. Read more »
By Yannick Kryk, 13 May 2009
At this time, groups like to give the floor to the public (see the article on Indochine, March 21). But usually it is to make a clip, a disc sleeve, etc.. Here it’s the music of the group Passion Pit that fans can remix their sauce.
The group Passion Pit Boston has launched a worldwide original remix contest using as muscial interface a widget developed by the French startup MXP4 . Read more »
By Yannick Kryk, 13 May 2009
The title may be misleading, we are not talking here about the latest novel by Dan Brown, but of a video contest orchestrated by beer brand, Stella Artois.
Choose your path!
The competition takes place through the website TriggerStreet.com, community platform for scenarios and short films. To participate you will need to visit the dedicated website, Stella Artois Triggerstreet.com, register and choose your theme. Indeed, Stella offers to speak on perfection or sacrifice, without further constraints. Read more »
By Yannick Kryk, 13 May 2009
By Yannick Kryk, 13 May 2009
You always dream about seeing you on the other side of the microphone? You consider yourself as the last bastion of defense of the radio? You’re the only one of your friends to listen to real music, good old-schoolish rock? So Ouï FM thought of you with the “Ouï love Deezer” contest. Since the 13th of April, in collaboration with Deezer, you can become a programmer of Ouï FM.
Deezer from 1pm to 2pm on Ouï FM Read more »
By Alexandre Olmedo, 13 May 2009
Goal: Extend current “It’s Possible” marketing campaign to Coke’s creative consumers
Concept: Engage consumers in video/animation generation and utilize consumer-generated video as Coke Zero’s next TVC
Eyeka’s Answer: A 2-month call for entries to gather videos and animations around the tagline: “It’s Possible” Read more »
By Gildas Piquet-Friboulet, 1 April 2009
Audrey Bazanella, journaliste du magazine Fashion Daily News, vient de publier une enquête pertinente sur le marketing participatif dans l’univers de la mode. Vu les nombreux exemples cités, on pourrait être tentés de se dire que ce marché est bien plus en avance que les autres sur la mise en place de dispositifs collaboratifs.
Voici quelques extraits de l’article :
Quand le client se mue en créatif Read more »
The ice cream fans certainly know Ben & Jerry’s, known for its variety of tastes. This time the brand offers more creative gourmands to create their own recipe ….
