By Elie Levasseur, 22 July 2009
Idea Bounty is a new platform developed by Quirk eMarketing , a marketing agency based in London, Cape Town and Johannesburg and it’s about to buzz.
After BMW, Levi Strauss and Redbull, WWF is now currently using the platform to hire “1000s of creatives” and regenerate their marketing materials by sourcing new outputs directly in consumer’s minds. A reward from 1000 to 5000 $- call it “Bounty”- is offered for the Idea that best fits with the brief. Contributions are textual only and can be either new mottos, paragraphs (eg website presentation) or sketches… Read more »
By Yannick Kryk, 5 June 2009
Richard Branson always had one move ahead. One can’t deny that the charismatic founder of Virgin quite understood the codes of brand managing . Innovation is a catchword. This time, it’s a participatory device that is set on, allowing creative users to develop their best ideas.
First time in first class
First ste of the operation is the site PitchTV. Internet users are asked to post avideo explaining their concept. Once a month, a selection of the best videos will be done and submitted to the votes of the public. Afterward the five winning videos will be broadcasted monthly in first class, to entrepreneurs, which, if interested, will be able to contact the young creative. Read more »
By Yannick Kryk, 28 May 2009
The 3rd session of Audi Talents Awards is currently taking place. Discretly? Not sure. The opportunity for us tofeed back on the event of sponsorship, which hosts this year a new category, the short film.
ATA, the 3rd
Editions 2007 and 2008 were, according to Audi, a great success. Based on both corporate and discovery of new talent, it allowed the German mark to create link between participatory marketing and sponsorship. Take some music, add some lights, sprinkle with fun and creativity et voilà, a spicy show. Read more »
By Benjamin Suchar, 27 May 2009
Ever dreamed about becoming an actor in your favourite TV series? Now it’s possible!
Welcome to the participative movie era!
Do you want to be the next Jack Bauer or Michael Scofield? Would you love to show the world your talent as a film director? YourSeries takes the film industry to the next level by creating Movie Generated Contents.
Ryan den Rooijen, Executive producer of YourSeries says : “YourSeries is a new media concept: It would look exactly the same as a television series like Prison Break or 24, but besides the studio footage the majority of the material will be provided by unaffiliated filmmakers from around the world.” Read more »
By Raphael Ramirez, 19 May 2009
The Linux Foundation had launched last January, a video contest on the theme “We’re Linux.
The Linux Foundation had launched last January, a video contest on the theme “We’re Linux.
The objective was to create viral clips of less than one minute to promote the spirit of the open source operating system. Read more »
By Yannick Kryk, 13 May 2009
Ah mustache, Ferrari, Hawaiian shirts, it reminds you of good memories? What a pity!, it has nothing to do with it, it’s ice scream we are just about to speak here.
Magnum sells s the pleasure. They did not have to it, it’s the forbidden fruit . Their latest campaign doesn’t create exception to the rule. They offer you to determine your Pleasure Quotient (PQ).
A website …
Read more »
By Yannick Kryk, 13 May 2009
But for what strange reason are frogmen from all over France currently migrating? Since DDB Toulouse launched this call fro entries on Eyeka, videos, each more surreal than the other, are constantly being posted on the site. Read more »
By Yannick Kryk, 13 May 2009
“As marketers come under pressure to do more with less, a number of brands are turning to crowdsourcing to help boost marketing effectiveness. This might just be the strategy to lead your brand out of recession”
This is the introduction of Paul Marsden, Director of Clickadvisor in his article published in Magazine Contagious, 18th Issue . This magazine defines itself as a resource for the community of marketing professionals interested in non-traditional media and emerging technologies Read more »
By Yannick Kryk, 29 April 2009
The European Union has decided to react and fight against the dangers of tobacco.
But rather than hold a lackluster campaign, and conventional hearing, she decided to leave it to the general public.
It’s not easy to talk about tobacco without becoming preachy and boring. On a sensitive issue related to health, it is necessary to walk on eggshells and do not miss the message. Read more »
By Yannick Kryk, 29 April 2009
“We help people to try products and to circulate word of mouth” …. One can’t be more clear! Indeed, BzzAgent is a website that offers brands to test their new products by putting them in real situations.
Based on a community of 500 000 volunteers consumers (called “Agents”), the site offers to send samples, or any other form to test a product. In return, the site asks its agents to tell them if they like the product. The generated word of mouth must be reported by the agent directly on the site. Read more »
