Clara Morgane, the revelation : KanCnon, C non!

By Yannick Kryk, 3 June 2009

The buzz is on!  With a few clicks, posts and tweets the teaser of Clara Morgane is travelling around the web. Blogs, TV, Radio , everybody is talking about it and commenting on this campaign

Yes, you have well understood, the fall of this video is not at all what you could imagine. Because Clara Morgane said: No! And when it’s no … it’s No! A video to promoting the actions of CFCV, the Feminist Collective against Rape.

Here is the full video: Read more »

Smoking Smarties … Unwanted participatory marketing

By Yannick Kryk, 13 May 2009

Sometimes consumers own truly a brand… But not in the best way. Smarties is currently experiencing  a particpatory device that may be damaging for his image : children smoking  Smarties!

It was known that sweets could cause tooth decays, but now it may also be added on packages of certain sweets “Smoking kills”! Indeed, kids, teens and addicted to sugary sweets are shown on video broadcasters (youtube,…) describing their experience of smoking Smarties or giving tips to do so. Read more »