The ice cream fans certainly know Ben & Jerry’s, known for its variety of tastes. This time the brand offers more creative gourmands to create their own recipe ….

Holy cow, what a brand!!!
Founded in 1978 by two friends, Bennett Cohen and Jerry Greenfield, the brand has always tried to distinguish itself by its non conformism. From its launch in Vermont (a state where the climate is comparable to the one found in Minsk and Stockholm) to the names of its products (Fossil Fuel, …), we feel the difference. Read more »

“We help people to try products and to circulate word of mouth” …. One can’t be more clear! Indeed, BzzAgent is a website that offers brands to test their new products by putting them in real situations.

Based on a community of 500 000 volunteers consumers (called “Agents”), the site offers to send samples, or any other form to test a product. In return, the site asks its agents to tell them if they like the product. The generated word of mouth must be reported by the agent directly on the site. Read more »