Idea Bounty is a new platform developed by Quirk eMarketing , a marketing agency based in London, Cape Town and Johannesburg and it’s about to buzz.

After BMW, Levi Strauss and Redbull, WWF is now currently using the platform to hire “1000s of creatives” and regenerate their marketing materials by sourcing new outputs directly in consumer’s minds. A reward from 1000 to 5000 $- call it “Bounty”- is offered for the Idea that best fits with the brief. Contributions are textual only and can be either new mottos, paragraphs (eg website presentation) or sketches… Read more »

Richard Branson  always had one move ahead. One can’t deny that the charismatic founder of Virgin quite understood the codes of brand managing . Innovation is a catchword. This time, it’s a participatory device that is set on, allowing creative users to develop their best ideas.

First time in first class
First ste of the operation is the site PitchTV.  Internet users are asked to post avideo explaining their concept. Once a month, a selection of the best videos will be done and submitted to the votes of the public. Afterward the five winning videos will be broadcasted monthly in first class, to entrepreneurs, which, if interested, will be able to contact the young creative. Read more »

Rogers Estate Coffees engage consumers through Twitter

The coffee brand has launched a “call for answers” enabling consumers to win free flavoured coffee by answering a coffee-related question. Read more »

“We help people to try products and to circulate word of mouth” …. One can’t be more clear! Indeed, BzzAgent is a website that offers brands to test their new products by putting them in real situations.

Based on a community of 500 000 volunteers consumers (called “Agents”), the site offers to send samples, or any other form to test a product. In return, the site asks its agents to tell them if they like the product. The generated word of mouth must be reported by the agent directly on the site. Read more »