Empire, the British magazine specialised in cinema is celebrating its 20 years of existence.  And for the occasion he urged his readers to a little game, on films of course.

Founded in July 1989, the magazine has always maintained an editorial policy close to its readers. Far from serious magazines , he always preferred the irreverence  to elitism.

We also can recognize that it reserve a strong place to its  subscribers, since it encourages people to respond in the magazine when they are in disagreement with certain choices, serious or not.

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Pages jaunes just launched a site for participatory communication, articulates around its new baseline “Pages Jaunes, ça vous réussit” while making sure to reach the 15/25 years old.

The site intend Internet to make users  stars, via a video clip, a press review and a fan site .

Please love me
The website, onmadore.com, offers an interface really flashy. The spirit is pretty well respected and immersion rather good. You’re asked to send a photo and you’re transformed into a  star of a video clip (chanting your name). All elements are present, the MSN avatar, the press release, the fans, the possibility of brodcasting of video on social networks, download your song as a ringtone , and even the banner ads for the Internet. Read more »

Ever dreamed about becoming an actor in your favourite TV series? Now it’s possible!

Welcome to the participative movie era!

Do you want to be the next Jack Bauer or Michael Scofield?  Would you love to show the world your talent as a film director? YourSeries takes the film industry to the next level by creating Movie Generated Contents.

Ryan den Rooijen, Executive producer of YourSeries says : “YourSeries is a new media concept: It would look exactly the same as a television series like Prison Break or 24, but besides the studio footage the majority of the material will be provided by unaffiliated filmmakers from around the world.” Read more »

At this time, groups like to give the floor to the public (see the article on Indochine, March 21). But usually it is to make a clip, a disc sleeve, etc.. Here it’s the music of the group Passion Pit that fans can remix their sauce.

The group Passion Pit Boston has launched a worldwide original remix contest using as muscial interface a widget developed by the French startup MXP4 . Read more »

The title may be misleading, we are not talking here about the latest novel by Dan Brown, but of a video contest orchestrated by beer brand, Stella Artois.

Choose your path!
The competition takes place through the website TriggerStreet.com, community platform for scenarios  and short films. To participate you will need to visit the dedicated website, Stella Artois Triggerstreet.com, register and choose your theme. Indeed, Stella offers to speak on perfection or sacrifice, without further constraints. Read more »

Life’ S for sharing - Share 1
What’s the best way to engage consumers when a brand changes its slogan? Make the slogan live!
T-mobile understood it well with its new slogan: Life’ s for sharing.
A campaign in several steps… Read more »

It happened in Denmark and it is surprising. Seeing a street artist, in the heart of a pedestrian path is normal … Seeing him playing music, again nothing transcendent. But when he requires public participation and especially the use of instruments made with Tic Tac box … …

The one-man band who claim in for the cold

It is true that at the first seconds of video, the artist reminds a little a one-man ban, with boxes taped to his feet and pan flute in Tic Tac. Read more »

You always dream about seeing you on the other side of the microphone? You consider yourself as the last bastion of defense of the radio? You’re the only one of your friends to listen to real music, good old-schoolish rock? So Ouï FM thought of you with the “Ouï love Deezer” contest. Since the 13th of April, in collaboration with Deezer, you can become a programmer of Ouï FM.

Deezer from 1pm to 2pm on Ouï FM Read more »

“As marketers come under pressure to do more with less, a number of brands are turning to crowdsourcing to help boost marketing effectiveness. This might just be the strategy to lead your brand out of recession”

This is the introduction of Paul Marsden, Director of Clickadvisor in his article  published in  Magazine Contagious, 18th Issue . This magazine  defines itself as a resource for the community of marketing professionals interested in  non-traditional media and emerging technologies Read more »