With BuggyShoes participatory marketing declares independence
By Yannick Kryk, 13 May 2009
2 month ago, Eram, owner of the brand BuggyShoes, launched a campaign to recast the brand. Campaigns, signed the new grip “Declaration of Independence,” are clearly addressed to teens and young adults. And best of all, a participatory operation completes.
Eram count on independence
After 40 years of existence, the brand BuggyShoes had fallen into disuse. To change this, Eram rest on independence, which among teens rhymes easily with impertinence. The concept, TheTable feeting. The campaigns put forward the principle, in any situation, declare your independence and challenge authority. Read more »
