A bed is made for sleeping … Well no! According to Flex, a bed is the best place in the world but not only for rest. To take breakfast, to send emails, to treat her migraines, to make  love of course but also and especially for giving life!

You want evidence? Well, the Flex brand gives you the figures. Data and slices of life from the consumers of the brand: Read more »

2 month ago, Eram, owner of the brand BuggyShoes, launched a campaign to recast the brand. Campaigns, signed the new grip “Declaration of Independence,” are clearly addressed to teens and young adults. And best of all, a participatory operation completes.

Eram count on independence
After 40 years of existence, the brand BuggyShoes had fallen into disuse. To change this, Eram rest on independence, which among teens rhymes easily with impertinence. The concept, TheTable feeting. The campaigns put forward the principle, in any situation, declare your independence and challenge authority. Read more »

Audrey Bazanella, journalist at Fashion Daily News, has published a relevant survey on participatory marketing in fashion universe… Given to the many examples, one might be tempted to say that this market is far more advanced than any others on the establishment of collaborative displays.

Here are some extracts from the article:

When the customer becomes a creative
To nourish the relationship between them to their customers, brands are increasingly tend to sollicit them for creation. Episodically and in a limited area.  But the initiatives are proliferating and the degree of involvement raises the temperature. Read more »

Audrey Bazanella, journaliste du magazine Fashion Daily News, vient de publier une enquête pertinente sur le marketing participatif dans l’univers de la mode. Vu les nombreux exemples cités, on pourrait être tentés de se dire que ce marché est bien plus en avance que les autres sur la mise en place de dispositifs collaboratifs.

Voici quelques extraits de l’article :

Quand le client se mue en créatif Read more »