By Yannick Kryk, 3 June 2009
The buzz is on! With a few clicks, posts and tweets the teaser of Clara Morgane is travelling around the web. Blogs, TV, Radio , everybody is talking about it and commenting on this campaign
Yes, you have well understood, the fall of this video is not at all what you could imagine. Because Clara Morgane said: No! And when it’s no … it’s No! A video to promoting the actions of CFCV, the Feminist Collective against Rape.
Here is the full video: Read more »
By Yannick Kryk, 13 May 2009
April, the 8th, Gilles Babinet occurred at the conference dedicated to “the end of the Socio-Professional Groups, and the advent of real marketing.”What a program!”
Antoine Pabst, CEO France and Managing Director Europe, of Nurun was accompanied by Sophie Poncin, Executive Director Orange Advertising NetworkFrance , Roger Coste, Director General of advertising Canal + Régie, Georges Edouard Dias, Senior Vice President E-Business of L ‘Oréal and Gilles Babinet, Chairman and founder of Eyeka. Read more »
By Yannick Kryk, 13 May 2009
But for what strange reason are frogmen from all over France currently migrating? Since DDB Toulouse launched this call fro entries on Eyeka, videos, each more surreal than the other, are constantly being posted on the site. Read more »
By Yannick Kryk, 23 April 2009
Audrey Bazanella, journalist at Fashion Daily News, has published a relevant survey on participatory marketing in fashion universe… Given to the many examples, one might be tempted to say that this market is far more advanced than any others on the establishment of collaborative displays.
Here are some extracts from the article:
When the customer becomes a creative
To nourish the relationship between them to their customers, brands are increasingly tend to sollicit them for creation. Episodically and in a limited area. But the initiatives are proliferating and the degree of involvement raises the temperature. Read more »
