By Yannick Kryk, 5 June 2009
Richard Branson always had one move ahead. One can’t deny that the charismatic founder of Virgin quite understood the codes of brand managing . Innovation is a catchword. This time, it’s a participatory device that is set on, allowing creative users to develop their best ideas.
First time in first class
First ste of the operation is the site PitchTV. Internet users are asked to post avideo explaining their concept. Once a month, a selection of the best videos will be done and submitted to the votes of the public. Afterward the five winning videos will be broadcasted monthly in first class, to entrepreneurs, which, if interested, will be able to contact the young creative. Read more »
By Benjamin Suchar, 26 May 2009
Rogers Estate Coffees engage consumers through Twitter
The coffee brand has launched a “call for answers” enabling consumers to win free flavoured coffee by answering a coffee-related question. Read more »
By Yannick Kryk, 13 May 2009
The title may be misleading, we are not talking here about the latest novel by Dan Brown, but of a video contest orchestrated by beer brand, Stella Artois.
Choose your path!
The competition takes place through the website TriggerStreet.com, community platform for scenarios and short films. To participate you will need to visit the dedicated website, Stella Artois Triggerstreet.com, register and choose your theme. Indeed, Stella offers to speak on perfection or sacrifice, without further constraints. Read more »
By Yannick Kryk, 13 May 2009
The effects of an uncontrolled participatory marketing can be extremely damaging to a brand. After Smarties, now a case that Domino’s Pizza will be well.
Domino’s Pizza, we know why it’s so good …
Video running for some time on the net, and it’s pretty disgusting. We see two employees filming their so special way for making sandwiches at Domino’s Pizza.
Bad buzz?… not sure!
Read more »
By Yannick Kryk, 13 May 2009
Ah mustache, Ferrari, Hawaiian shirts, it reminds you of good memories? What a pity!, it has nothing to do with it, it’s ice scream we are just about to speak here.
Magnum sells s the pleasure. They did not have to it, it’s the forbidden fruit . Their latest campaign doesn’t create exception to the rule. They offer you to determine your Pleasure Quotient (PQ).
A website …
Read more »
By Yannick Kryk, 13 May 2009
By Yannick Kryk, 13 May 2009
Sometimes consumers own truly a brand… But not in the best way. Smarties is currently experiencing a particpatory device that may be damaging for his image : children smoking Smarties!
It was known that sweets could cause tooth decays, but now it may also be added on packages of certain sweets “Smoking kills”! Indeed, kids, teens and addicted to sugary sweets are shown on video broadcasters (youtube,…) describing their experience of smoking Smarties or giving tips to do so. Read more »
By Yannick Kryk, 13 May 2009
It happened in Denmark and it is surprising. Seeing a street artist, in the heart of a pedestrian path is normal … Seeing him playing music, again nothing transcendent. But when he requires public participation and especially the use of instruments made with Tic Tac box … …
The one-man band who claim in for the cold
It is true that at the first seconds of video, the artist reminds a little a one-man ban, with boxes taped to his feet and pan flute in Tic Tac. Read more »
By Alexandre Olmedo, 13 May 2009
Goal: Extend current “It’s Possible” marketing campaign to Coke’s creative consumers
Concept: Engage consumers in video/animation generation and utilize consumer-generated video as Coke Zero’s next TVC
Eyeka’s Answer: A 2-month call for entries to gather videos and animations around the tagline: “It’s Possible” Read more »
The ice cream fans certainly know Ben & Jerry’s, known for its variety of tastes. This time the brand offers more creative gourmands to create their own recipe ….
