By Yannick Kryk, 5 June 2009
Richard Branson always had one move ahead. One can’t deny that the charismatic founder of Virgin quite understood the codes of brand managing . Innovation is a catchword. This time, it’s a participatory device that is set on, allowing creative users to develop their best ideas.
First time in first class
First ste of the operation is the site PitchTV. Internet users are asked to post avideo explaining their concept. Once a month, a selection of the best videos will be done and submitted to the votes of the public. Afterward the five winning videos will be broadcasted monthly in first class, to entrepreneurs, which, if interested, will be able to contact the young creative. Read more »
By Yannick Kryk, 3 June 2009
The buzz is on! With a few clicks, posts and tweets the teaser of Clara Morgane is travelling around the web. Blogs, TV, Radio , everybody is talking about it and commenting on this campaign
Yes, you have well understood, the fall of this video is not at all what you could imagine. Because Clara Morgane said: No! And when it’s no … it’s No! A video to promoting the actions of CFCV, the Feminist Collective against Rape.
Here is the full video: Read more »
By Yannick Kryk, 29 May 2009
Pages jaunes just launched a site for participatory communication, articulates around its new baseline “Pages Jaunes, ça vous réussit” while making sure to reach the 15/25 years old.
The site intend Internet to make users stars, via a video clip, a press review and a fan site .
Please love me
The website, onmadore.com, offers an interface really flashy. The spirit is pretty well respected and immersion rather good. You’re asked to send a photo and you’re transformed into a star of a video clip (chanting your name). All elements are present, the MSN avatar, the press release, the fans, the possibility of brodcasting of video on social networks, download your song as a ringtone , and even the banner ads for the Internet. Read more »
By Raphael Ramirez, 19 May 2009
The Linux Foundation had launched last January, a video contest on the theme “We’re Linux.
The Linux Foundation had launched last January, a video contest on the theme “We’re Linux.
The objective was to create viral clips of less than one minute to promote the spirit of the open source operating system. Read more »
By Yannick Kryk, 13 May 2009
At this time, groups like to give the floor to the public (see the article on Indochine, March 21). But usually it is to make a clip, a disc sleeve, etc.. Here it’s the music of the group Passion Pit that fans can remix their sauce.
The group Passion Pit Boston has launched a worldwide original remix contest using as muscial interface a widget developed by the French startup MXP4 . Read more »
By Yannick Kryk, 13 May 2009
We already knew that our teens were addicted to web and social media, …. Now we have proof.
Web 2. How much?
We know the internet is used to everything and anything. News, downloads (legal and / or illegal) and for the last few years, social networks.
For those who have been exiled to the depths of the Mongolian steppes in recent years, I note that a social network is an entity, here a website, that creates the linkages between different individuals within it. Read more »
By Yannick Kryk, 13 May 2009
The effects of an uncontrolled participatory marketing can be extremely damaging to a brand. After Smarties, now a case that Domino’s Pizza will be well.
Domino’s Pizza, we know why it’s so good …
Video running for some time on the net, and it’s pretty disgusting. We see two employees filming their so special way for making sandwiches at Domino’s Pizza.
Bad buzz?… not sure!
Read more »
By Yannick Kryk, 13 May 2009
Ah mustache, Ferrari, Hawaiian shirts, it reminds you of good memories? What a pity!, it has nothing to do with it, it’s ice scream we are just about to speak here.
Magnum sells s the pleasure. They did not have to it, it’s the forbidden fruit . Their latest campaign doesn’t create exception to the rule. They offer you to determine your Pleasure Quotient (PQ).
A website …
Read more »
By Yannick Kryk, 13 May 2009
By Yannick Kryk, 13 May 2009
April, the 8th, Gilles Babinet occurred at the conference dedicated to “the end of the Socio-Professional Groups, and the advent of real marketing.”What a program!”
Antoine Pabst, CEO France and Managing Director Europe, of Nurun was accompanied by Sophie Poncin, Executive Director Orange Advertising NetworkFrance , Roger Coste, Director General of advertising Canal + Régie, Georges Edouard Dias, Senior Vice President E-Business of L ‘Oréal and Gilles Babinet, Chairman and founder of Eyeka. Read more »
The ice cream fans certainly know Ben & Jerry’s, known for its variety of tastes. This time the brand offers more creative gourmands to create their own recipe ….
