Idea Bounty is a new platform developed by Quirk eMarketing , a marketing agency based in London, Cape Town and Johannesburg and it’s about to buzz.

After BMW, Levi Strauss and Redbull, WWF is now currently using the platform to hire “1000s of creatives” and regenerate their marketing materials by sourcing new outputs directly in consumer’s minds. A reward from 1000 to 5000 $- call it “Bounty”- is offered for the Idea that best fits with the brief. Contributions are textual only and can be either new mottos, paragraphs (eg website presentation) or sketches… Read more »

Richard Branson  always had one move ahead. One can’t deny that the charismatic founder of Virgin quite understood the codes of brand managing . Innovation is a catchword. This time, it’s a participatory device that is set on, allowing creative users to develop their best ideas.

First time in first class
First ste of the operation is the site PitchTV.  Internet users are asked to post avideo explaining their concept. Once a month, a selection of the best videos will be done and submitted to the votes of the public. Afterward the five winning videos will be broadcasted monthly in first class, to entrepreneurs, which, if interested, will be able to contact the young creative. Read more »

We already knew that our teens were addicted to web and social media, …. Now we have proof.

Web 2. How much?
We know the internet is used to everything and anything.  News, downloads (legal and / or illegal) and for the last few years, social networks.
For those who have been exiled to the depths of the Mongolian steppes in recent years, I note that a social network is an entity, here a website, that creates the linkages between different individuals within it. Read more »

It happened in Denmark and it is surprising. Seeing a street artist, in the heart of a pedestrian path is normal … Seeing him playing music, again nothing transcendent. But when he requires public participation and especially the use of instruments made with Tic Tac box … …

The one-man band who claim in for the cold

It is true that at the first seconds of video, the artist reminds a little a one-man ban, with boxes taped to his feet and pan flute in Tic Tac. Read more »

The European Union has decided to react and fight against the dangers of tobacco.
But rather than hold a lackluster campaign, and conventional hearing, she decided to leave it to the general public.

It’s not easy to talk about tobacco without becoming preachy and boring. On a sensitive issue related to health, it is necessary to walk on eggshells and do not miss the message. Read more »