Empire magazine is celebrating its 20th anniversary, in a participatory way

By Yannick Kryk, 4 June 2009

Empire, the British magazine specialised in cinema is celebrating its 20 years of existence.  And for the occasion he urged his readers to a little game, on films of course.

Founded in July 1989, the magazine has always maintained an editorial policy close to its readers. Far from serious magazines , he always preferred the irreverence  to elitism.

We also can recognize that it reserve a strong place to its  subscribers, since it encourages people to respond in the magazine when they are in disagreement with certain choices, serious or not.

Read more »

Clara Morgane, the revelation : KanCnon, C non!

By Yannick Kryk, 3 June 2009

The buzz is on!  With a few clicks, posts and tweets the teaser of Clara Morgane is travelling around the web. Blogs, TV, Radio , everybody is talking about it and commenting on this campaign

Yes, you have well understood, the fall of this video is not at all what you could imagine. Because Clara Morgane said: No! And when it’s no … it’s No! A video to promoting the actions of CFCV, the Feminist Collective against Rape.

Here is the full video: Read more »

A day in the life of a man trough several brands

By Yannick Kryk, 13 May 2009

A little bit of relaxation  with a small post found on the blog  of Stephane Gilet.

An interesting test that we all can do. Just to establish our brands profile and see what are the similarities with other consumers, according to age, time and modes.

So, what is your profile? Read more »