By Yannick Kryk, 4 June 2009
Empire, the British magazine specialised in cinema is celebrating its 20 years of existence. And for the occasion he urged his readers to a little game, on films of course.
Founded in July 1989, the magazine has always maintained an editorial policy close to its readers. Far from serious magazines , he always preferred the irreverence to elitism.
We also can recognize that it reserve a strong place to its subscribers, since it encourages people to respond in the magazine when they are in disagreement with certain choices, serious or not.
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By Yannick Kryk, 3 June 2009
The buzz is on! With a few clicks, posts and tweets the teaser of Clara Morgane is travelling around the web. Blogs, TV, Radio , everybody is talking about it and commenting on this campaign
Yes, you have well understood, the fall of this video is not at all what you could imagine. Because Clara Morgane said: No! And when it’s no … it’s No! A video to promoting the actions of CFCV, the Feminist Collective against Rape.
Here is the full video: Read more »
By Yannick Kryk, 13 May 2009

A little bit of relaxation with a small post found on the blog of Stephane Gilet.
An interesting test that we all can do. Just to establish our brands profile and see what are the similarities with other consumers, according to age, time and modes.
So, what is your profile? Read more »