A participatory penguin

By Raphael Ramirez, 19 May 2009

The Linux Foundation had launched last January, a video contest on the theme “We’re Linux.

The Linux Foundation had launched last January, a video contest on the theme “We’re Linux.
The objective was to create viral clips of less than one minute to promote the spirit of the open source operating system. Read more »

Magnum will stick you to pleasure

By Yannick Kryk, 13 May 2009

Ah mustache, Ferrari, Hawaiian shirts, it reminds you of good memories? What a pity!, it has nothing to do with it, it’s ice scream we are just about to speak here.
Magnum sells s the pleasure. They did not have to it,  it’s the forbidden fruit . Their latest campaign doesn’t create exception to the rule. They offer you to determine your Pleasure Quotient (PQ).

A website …
Read more »

L’univers de la mode et le marketing participatif

By Gildas Piquet-Friboulet, 1 April 2009

Audrey Bazanella, journaliste du magazine Fashion Daily News, vient de publier une enquête pertinente sur le marketing participatif dans l’univers de la mode. Vu les nombreux exemples cités, on pourrait être tentés de se dire que ce marché est bien plus en avance que les autres sur la mise en place de dispositifs collaboratifs.

Voici quelques extraits de l’article :

Quand le client se mue en créatif Read more »