Homer the new informating voice of SNCF … on April, the 1st only!

By Yannick Kryk, 13 May 2009


You may have had the chance to hear it and you may still not believe it! Yes … In place of the traditional SNCF female voice was Homer Simpson’s, who was there as guest to guide users! A quite nice joke and ….participatory!

What relationship with participatory marketing, you may say? Read more »