You may have had the chance to hear it and you may still not believe it! Yes … In place of the traditional SNCF female voice was Homer Simpson’s, who was there as guest to guide users! A quite nice joke and ….participatory!
What relationship with participatory marketing, you may say? Read more »
Vous avez peut-être eu la chance de l’entendre et vous n’en reveniez pas ! Et oui… A la place de la voix classique de la SNCF c’était bien celle d’Homer Simpson qui était là pour guider les usagers ! Un poisson d’avril assez sympa et en plus… participatif !
Quel rapport avec le participatif me direz-vous ? Read more »
The world became totally participatory !
Find on this blog all about User Generated Content, collaborative marketing, crowdsourcing, brand content, participatory marketing, conversational marketing, etc.
A place to be aware of everything, express yourself on subjects, in one word : To participate !
