By Yannick Kryk, 5 June 2009
Richard Branson always had one move ahead. One can’t deny that the charismatic founder of Virgin quite understood the codes of brand managing . Innovation is a catchword. This time, it’s a participatory device that is set on, allowing creative users to develop their best ideas.
First time in first class
First ste of the operation is the site PitchTV. Internet users are asked to post avideo explaining their concept. Once a month, a selection of the best videos will be done and submitted to the votes of the public. Afterward the five winning videos will be broadcasted monthly in first class, to entrepreneurs, which, if interested, will be able to contact the young creative. Read more »
By Benjamin Suchar, 27 May 2009
Ever dreamed about becoming an actor in your favourite TV series? Now it’s possible!
Welcome to the participative movie era!
Do you want to be the next Jack Bauer or Michael Scofield? Would you love to show the world your talent as a film director? YourSeries takes the film industry to the next level by creating Movie Generated Contents.
Ryan den Rooijen, Executive producer of YourSeries says : “YourSeries is a new media concept: It would look exactly the same as a television series like Prison Break or 24, but besides the studio footage the majority of the material will be provided by unaffiliated filmmakers from around the world.” Read more »
By Benjamin Suchar, 26 May 2009
Rogers Estate Coffees engage consumers through Twitter
The coffee brand has launched a “call for answers” enabling consumers to win free flavoured coffee by answering a coffee-related question. Read more »
By Yannick Kryk, 13 May 2009
You always dream about seeing you on the other side of the microphone? You consider yourself as the last bastion of defense of the radio? You’re the only one of your friends to listen to real music, good old-schoolish rock? So Ouï FM thought of you with the “Ouï love Deezer” contest. Since the 13th of April, in collaboration with Deezer, you can become a programmer of Ouï FM.
Deezer from 1pm to 2pm on Ouï FM Read more »
By Yannick Kryk, 13 May 2009
But for what strange reason are frogmen from all over France currently migrating? Since DDB Toulouse launched this call fro entries on Eyeka, videos, each more surreal than the other, are constantly being posted on the site. Read more »
By Alexandre Olmedo, 13 May 2009
Goal: Extend current “It’s Possible” marketing campaign to Coke’s creative consumers
Concept: Engage consumers in video/animation generation and utilize consumer-generated video as Coke Zero’s next TVC
Eyeka’s Answer: A 2-month call for entries to gather videos and animations around the tagline: “It’s Possible” Read more »
By Yannick Kryk, 29 April 2009
The European Union has decided to react and fight against the dangers of tobacco.
But rather than hold a lackluster campaign, and conventional hearing, she decided to leave it to the general public.
It’s not easy to talk about tobacco without becoming preachy and boring. On a sensitive issue related to health, it is necessary to walk on eggshells and do not miss the message. Read more »
