By Yannick Kryk, 3 June 2009
The buzz is on! With a few clicks, posts and tweets the teaser of Clara Morgane is travelling around the web. Blogs, TV, Radio , everybody is talking about it and commenting on this campaign
Yes, you have well understood, the fall of this video is not at all what you could imagine. Because Clara Morgane said: No! And when it’s no … it’s No! A video to promoting the actions of CFCV, the Feminist Collective against Rape.
Here is the full video: Read more »
By Yannick Kryk, 2 June 2009
A video of Clara Morgane is available since this morning on eYeka. You can now view the teaser and later the entire video will be available for free on another site.
You’ve watched the beginning? Guess what’s going to happen? Read more »
By Raphael Ramirez, 19 May 2009
The Linux Foundation had launched last January, a video contest on the theme “We’re Linux.
The Linux Foundation had launched last January, a video contest on the theme “We’re Linux.
The objective was to create viral clips of less than one minute to promote the spirit of the open source operating system. Read more »
By Yannick Kryk, 13 May 2009
You may have had the chance to hear it and you may still not believe it! Yes … In place of the traditional SNCF female voice was Homer Simpson’s, who was there as guest to guide users! A quite nice joke and ….participatory!
What relationship with participatory marketing, you may say? Read more »
By Yannick Kryk, 13 May 2009
Sometimes consumers own truly a brand… But not in the best way. Smarties is currently experiencing a particpatory device that may be damaging for his image : children smoking Smarties!
It was known that sweets could cause tooth decays, but now it may also be added on packages of certain sweets “Smoking kills”! Indeed, kids, teens and addicted to sugary sweets are shown on video broadcasters (youtube,…) describing their experience of smoking Smarties or giving tips to do so. Read more »
By Yannick Kryk, 13 May 2009
It happened in Denmark and it is surprising. Seeing a street artist, in the heart of a pedestrian path is normal … Seeing him playing music, again nothing transcendent. But when he requires public participation and especially the use of instruments made with Tic Tac box … …
The one-man band who claim in for the cold
It is true that at the first seconds of video, the artist reminds a little a one-man ban, with boxes taped to his feet and pan flute in Tic Tac. Read more »
By Alexandre Olmedo, 13 May 2009
Goal: Extend current “It’s Possible” marketing campaign to Coke’s creative consumers
Concept: Engage consumers in video/animation generation and utilize consumer-generated video as Coke Zero’s next TVC
Eyeka’s Answer: A 2-month call for entries to gather videos and animations around the tagline: “It’s Possible” Read more »
