GAP is launching a new online marketing campaign and asks facebook fans to do their own Gap ad!

GAP launched a new website BornToFit.com that is actually a dedicated Facebook page. People have the opportunity to make a Gap ad and get styling tips. The hole idea is to share your style with the Gap community in order to receive and give some advices and get ideas from other members. Read more »

Idea Bounty is a new platform developed by Quirk eMarketing , a marketing agency based in London, Cape Town and Johannesburg and it’s about to buzz.

After BMW, Levi Strauss and Redbull, WWF is now currently using the platform to hire “1000s of creatives” and regenerate their marketing materials by sourcing new outputs directly in consumer’s minds. A reward from 1000 to 5000 $- call it “Bounty”- is offered for the Idea that best fits with the brief. Contributions are textual only and can be either new mottos, paragraphs (eg website presentation) or sketches… Read more »

A 15 year old intern’s report has been published by Morgan Stanley and has generated six times more responses than the team’s usual research! Teens see adverts on websites as “extremely annoying and pointless” the report says, but “most teenagers enjoy and support viral marketing”.

Morgan Stanley’s European media analysts asked Matthew Robson, an intern from a London school, to describe his friends’ media habits.

His report, that dismissed traditional web advertising and described Twitter as pointless, proved to be “one of the clearest and most thought-provoking insights we have seen – so we published it”, said Edward Hill-Wood, executive director of Morgan Stanley’s European media team.
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You’re a morning person? The ringtone of your alarm clock makes you want to throw it through the window? What about getting up very gently, with the sunup?  And whenever the time you want it? It’s possible with Philips and the dawn simulator. And that’s creative consumers of Eyeka which show you the images.

The eYeka’s authors have therefore rack their brain to stage a single product. For the original alarm clock, they have also shown a surprising impulse of creativity. Whether unusual, funny, crazy, dreamlike, the videos are of a quality once again amazing! And yet they had only from 14 to 31 May to submit their creations. With such a short time, the number of videos might be unimportant.  (See contest) Well no! 72 videos have perfectly fitted to the original brief imposed by the brand. Read more »

TV broadcast might be a dream but a video broadcasted in 4000 hotels, all over the world … it’s the little extra that makes all the difference…And this extra, it’s  Best Western hotels that offer quality services while respecting local identities.  It was therefore necessary to offset a campaign based on humor in pictures or videos.

Authenticity, warmth, closeness, originality, quality of service and hospitality … You might think that I speak about Eyeka but it is also true for the hotel chain Best Western. And there are all the assets that consumers should illustrate for this call for entries, online from May 20 to July 5. For this operation there will be several winners who will then be aired on the web but also in the hotels of the chain with an endowment combination of 9000 euros Read more »

Richard Branson  always had one move ahead. One can’t deny that the charismatic founder of Virgin quite understood the codes of brand managing . Innovation is a catchword. This time, it’s a participatory device that is set on, allowing creative users to develop their best ideas.

First time in first class
First ste of the operation is the site PitchTV.  Internet users are asked to post avideo explaining their concept. Once a month, a selection of the best videos will be done and submitted to the votes of the public. Afterward the five winning videos will be broadcasted monthly in first class, to entrepreneurs, which, if interested, will be able to contact the young creative. Read more »

Empire, the British magazine specialised in cinema is celebrating its 20 years of existence.  And for the occasion he urged his readers to a little game, on films of course.

Founded in July 1989, the magazine has always maintained an editorial policy close to its readers. Far from serious magazines , he always preferred the irreverence  to elitism.

We also can recognize that it reserve a strong place to its  subscribers, since it encourages people to respond in the magazine when they are in disagreement with certain choices, serious or not.

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The buzz is on!  With a few clicks, posts and tweets the teaser of Clara Morgane is travelling around the web. Blogs, TV, Radio , everybody is talking about it and commenting on this campaign

Yes, you have well understood, the fall of this video is not at all what you could imagine. Because Clara Morgane said: No! And when it’s no … it’s No! A video to promoting the actions of CFCV, the Feminist Collective against Rape.

Here is the full video: Read more »

A video of Clara Morgane  is available since this morning on eYeka. You can now view the teaser  and later the entire video will be available  for free on another site.

You’ve watched the beginning? Guess what’s going to happen? Read more »

Pages jaunes just launched a site for participatory communication, articulates around its new baseline “Pages Jaunes, ça vous réussit” while making sure to reach the 15/25 years old.

The site intend Internet to make users  stars, via a video clip, a press review and a fan site .

Please love me
The website, onmadore.com, offers an interface really flashy. The spirit is pretty well respected and immersion rather good. You’re asked to send a photo and you’re transformed into a  star of a video clip (chanting your name). All elements are present, the MSN avatar, the press release, the fans, the possibility of brodcasting of video on social networks, download your song as a ringtone , and even the banner ads for the Internet. Read more »